Graduate Profile

Alan Tam

Bachelor of Industrial Design, 2007

In his final year Alan Tam won the 2007 VDA Design Award for a sustainable and emotional car design, “Beyond the limousine”. He was encouraged to enter the competition by his course coordinator and decided to enter to expand his final year folio.
Alan was flown to Germany where he accepted the award at the IAA International Motor Show in Frankfurt. The award, which included a six-month internship at Mercedes-Benz, was presented by Mercedes-Benz Chief Designer, Professor Peter Pfeiffer.

Alan chose to undertake his internship in early 2008 in Japan. “I chose Japan because it [the studio] is new and small, I feel I will learn more in a smaller environment,” he said.